On this call, we’ll look at your offer, niche, and sales process, then map out how we’d start getting prospects onto your calendar.
Most agencies don’t need more leads.
They need more qualified sales calls with businesses that actually fit their offer.
That’s why we don’t sell bloated retainers, random lead lists, or “appointments” that were never likely to close.
Instead, we work with agencies to build and run a pay-per-qualified-call system designed to get the right prospects onto their calendar.
We agree the qualification criteria upfront, such as niche, revenue, location, decision-maker status, and service fit, so you know exactly what counts as a qualified opportunity.
Only when a prospect matches the agreed criteria and books a call, you pay for that opportunity.
The end goal is simple:
To help you generate more qualified sales conversations, waste less time on bad-fit leads, and grow with a lower-risk client acquisition model.

If this is you, we can help
You don’t need more random enquiries, form fills, or people who were never going to buy. You need qualified prospects booked into your calendar who actually match your offer.
Most lead gen makes you pay upfront for activity, ads, retainers, or “appointments” — even if the calls are poor. With this model, you only pay when the call matches the criteria agreed upfront.
Some weeks you have good conversations. Other weeks, the pipeline feels empty. We help create a more consistent flow of qualified calls so growth doesn’t depend on referrals, luck, or manual outreach.
If your offer works when the right person gets on the phone, the bottleneck is simple: you need more qualified prospects booked in, without spending all day chasing them yourself.
Founder, Zach Pascoe (Coaching Agency)
Founder, Robert Walker (Ads Agency)
Founder, Luca Sander (Local Service Agency)
Founder, Alex Jones (Ecommerce Agency)
Normal lead generation usually charges for activity, contacts, forms, replies, or booked appointments regardless of quality.
This is different because the payment is tied to qualified booked calls that match criteria agreed before launch.
We define this upfront.
It can include niche, revenue, location, company size, decision-maker status, current problem, need for your service, budget range, and whether they show up to the call.
The criteria depend on your offer and what type of prospect is actually valuable to your agency.
No.
You are not paying for raw leads, contact data, replies, or people who never make it onto your calendar.
The model is built around qualified booked calls.
No.
A call needs to show up and match the agreed criteria to count as a qualified call.
No it is strictly pay per qualified call.
We ask our clients to commit to one month worth of calls so they can see the value, so they will never pay a flat monthly fee.
This is for agencies and B2B service businesses that already have a clear offer and can close clients from sales calls.
It is best suited to businesses where one new client is worth enough to justify paying for qualified sales opportunities.
This is not for agencies with no proven offer, low client value, weak fulfilment, or no ability to close sales calls.
The model only works if a qualified call is genuinely valuable to your business.
It depends on your offer, niche, criteria, and market.
Some campaigns can start producing conversations quickly once the campaign is live. Others need testing around messaging, targeting, and follow-up before they become consistent.
The strategy call is where we assess whether the model makes sense for your agency.
On the call, we’ll look at your offer, target market, client value, sales process, and current lead flow.
Then we’ll show you what a stronger qualified-call system could look like for your agency, including who to target, what criteria to use, and where you may be losing good opportunities.
Even if we don’t work together, you’ll leave with a clearer plan for getting better sales calls booked.
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